Monitor what is being said about you or your company and protect yourself.
Search engine reputation is the the feeling a web surfer takes away when querying a search engine for a name, product, or service, regardless of whether the surfer clicks on any results.
Do it Yourself Reputation Monitoring
While paying for monitoring can be very effective, individuals can use free tools to monitor their reputation online. Below is a number of free, quick, easy and effective approaches to monitor results for your name.
Google Alerts
You can configure Google Alerts by different areas: News; Blogs; Web search results; Google Groups.
RSS
Create a folder in your RSS reader for reputation monitoring feeds. Create custom RSS feeds based on keywords: Technorati.com, Feedster.com, Google.com/blogsearch, Google News, Blogpulse.com, MSN Spaces, MSN News Yahoo! News, MSN News. Filter the feeds into one RSS Reader for easy monitoring options using Newsgator, Google Reader or Bloglines.
Create your own Search Engine
Rollyo.com can track sites that do not offer RSS feeds for keywords such as Consumerist, Complaints.com, Better Business Bureau, RipOffReport, PlanetFeedback and ComplaintCenter.
Monitor This
Monitor This allows you to monitor keywords across dozens of search engine feeds at the same time.
Key Words and Phrases
Not sure what keywords to track? Use Google Keywords Tool for ideas.
Technorati
One of the great search systems for bloggers is Technorati, which has a Watchlist feature.
URL Monitoring
WatchThatPage, UpdatePatrol, and WebSite-Watcher monitor URLs.
Whois
Research the background of bloggers and web site owners using domain name search tools such as Whois.sc.
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Search Engine Reputation Monitoring
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